DISTRIBUTION

Syndication in all 11 Florida broadcast markets
Three month schedule on Sun Sports cable network
Potential in-room, in-flight, visitor centers, TBCs and CVBs

Broadcast Model (June, 2011 – August, 2011)

The second season will launch the first week of June on broadcast television stations in each market throughout Florida for thirteen weeks, with one airing per week per market. All are weekend runs. The series is being offered on a barter basis wherein the local station and the producer share equally in the commercial spots airing within the series each week.  Custom promos will be shot for each station to further promote the series.

•Syndication in above markets may be subject to change.

Cable Model (October, 2011 – December, 2011)

Sun Sports

Sun Sports is the largest regional cable network in the U.S., reaching over 6.6 million Florida homes.

After the broadcast run the series will air on Sun Sports, which means how to Do florida will be seen all across Florida in each market for an additional thirteen weeks, with each episode airing 3-6 times per week! There will be thirteen original episodes for the second season.

Air Schedule (Subject to Change)
       -Tuesday at 5:30PM
       -Wednesday at 10AM
       -Saturdays at 9:30AM (prime time morning slot)
       -Show is estimated but not guaranteed to run an additional 2-3 times each week.

Click Here for Sun Sports DMA Info

Online (July, 2011 – December, 2011)

how to Do florida will use the power of cable and broadcast to drive web traffic. Based on a two month test run on a local Orlando station and Sun Sports cable network back in May of 2009, we estimate monthly howtodoflorida.com web traffic to range from 150,000-200,000 page views per month, with an average time on-site of over 5 minutes. Visitors will be a motivated, upper middle class… eager to learn about how to enjoy Florida.


For additional information on DMA’s and distribution contact:

Kay Stelling – Director of Sales
Email – kay@geniusadvertisingandmarketing.com
Office – (407) 682-3037
Cell – (407) 620-7839
Fax – (407) 641-8444